Featuring Amal Ismail, Founder and Editor of La Moda Arabia
Amal Ismail is the founder and editor of Lamodarabia.com. She is a Law graduate from UOS who later pursued a short course in Fashion Design at Esmod French Fashion University, followed by another course in Buying and Merchandising from London College of Fashion in Dubai. She also did an internship with Style.comArabia whilst working on her website.
“People from the Middle East need someone from their culture and surrounding to give them their opinion on collections because they would be able to relate more to that”
Throughout her journey, she felt the missing gap there was in the Middle-East to support local designers, which resulted in growing awareness of the brands and culture that surround it. This concept was her encouragement to start her own online fashion magazine, “People from the Middle East need someone from their culture and surrounding to give them their opinion on collections because they would be able to relate more to that” This was the idea and inspiration that encouraged Amal to start. Living in Saudi Arabia, Amal knew a wide range of Middle-Eastern designers who she knew thought needed some support and a voice for their brand. Seeing the change Lamodarabia.com was bringing into the industry, many regional fashion editors and boutique owners noticed the designers she interviewed, who’s collections were shared on the website and upcoming talents she admired.
Interest in fashion
Amal had high interest in fashion since a very young age. “Ever since I was a kid, I was always interested in fashion, whether it was through shopping for clothes for Barbie who I wouldn’t let her go to a party unless I got her new outfits or watching fashion related shows on tv” Moreover, Elsa Klensch is also one the reasons for Amal’s interest in fashion, “I used to always watch her CNN show as a kid, she would always do interviews with these famous designers” Her parents also contributed to her interest in fashion, “I think good taste can be genetic, you’re born with it”.
“My personal favourite magazines are Porter, Vogue Japan, Korea and China which have better editorial content in my opinion”
I love reading and buying magazines, I started with reading Grazia and Harpar Bazaar when I was in college, however “my personal favourite magazines now are Porter, Vogue Japan, Korea and China which have better editorial content in my opinion than others”
Lamodarabia.com is coming back!
Although, Lamodarabia is getting a complete makeover and is soon to be published.