In Conversation with Diva’ni Pakistan

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Diva’ni inspired from Yash Raj’s love and tribute to the Diva in every woman and her nine expressions.

Diva'ni Pakistan
Image Courtesy @Divanipakistan

Diva’ni founded in 2013 with a dedication to Yash Raj’s legendary love for God’s most beautiful creation, and a brilliant tribute to the Diva in every woman and her nine expressions. The brand is possibly world’s only fashion brand,  that has merged Yash Raj Films with fashion.

Diva’ni Pakistan is the vision of Sanya Dhir, Creative Director; A fashion retail & marketing graduate from Nottingham Trent University, Dhir, has further specialised in Fashion Management from the London College of Fashion. In her role as the Creative Director of Diva’ni, she heads the business development, branding, and product diversification while her core team looks after design, manufacturing, distribution & sales. Keeping in sync with the brand’s vision, she endeavours to carve a niche for the brand in the global fashion industry.

Diva'ni Pakistan
Image Courtesy @Divanipakistan

“It was a difficult but the most pleasant business decision of my entire business career. The launch of Diva’ni in Pakistan is a manifest of Pakistan and India’s common heritage across culture, cuisine, values, music, films, sports and fashion as we are all a part of the same big picture”

Shakil Zindani is the CEO of Diva’ni Pakistan, has been part of the Pakistan fashion industry for the last 10 years; successfully running a fashion house called “Flitz”. Being a student of marketing having a masters degree from University of California, Zindani, is the brain behind the extra-ordinary launch and brilliant marketing strategy of Diva’ni in Pakistan which has lead to the brand’s ongoing success “It was a difficult but the most pleasant business decision of my entire business career. The launch of Diva’ni in Pakistan is a manifest of Pakistan and India’s common heritage across culture, cuisine, values, music, films, sports and fashion as we are all a part of the same big picture”

Diva'ni Pakistan
Image Courtesy @Divanipakistan

Since the launch of Diva’ni in 2013, Dhir said, “The focus has been on cult fashion, which combines the ‘sensibilities’ of cinema coupled with the rich heritage of authentic craftsmanship, and the birth of arguably the world’s only fashion brand built at the edge of cinema and reality”

We always love to know the inspiration behind the brand, “Diva’ni draws its inspiration from the vision of late Shri. Yash Chopra, who believed that woman were god’s most beautiful creation and put as much effort into draping his heroines, as he did in painting beautiful visual imageries on a reel. His memorable costumes have catapulted many a heroine to diva and enamoured a generation of cinema lovers” In the same essence, Diva’ni celebrates the diva in every woman, giving her the freedom to wear her mind, expressing her innermost
feelings. Diva’ni is freedom, inspired by fashion, film, and femininity. Moreover, it’s no coincidence that Diva’ni was born on the birthday of Mr. Yash Copra.

Diva'ni Pakistan
Image Courtesy @Divanipakistan

Diva’ni Recent Collection The Ivory Kiss

“The Ivory Kiss is a curation of art and culture of the west amalgamated with the aesthetics of the east”

The Ivory Kiss is a Limited Edition curated of art and culture of the west amalgamated with the aesthetics of the east. There’s use of subtle colours with regal silhouettes, light to carry ensembles but without compromising on our signature hand-craftsmanship. Taking elements of the rich architecture, and heritage, this collection defines the legacy of true craftsmanship and traditional embroidery techniques put together using new-age elements like the mother of pearl, mosaic, handmade blades sequins, 3D roses to name a few. The Campaign for the collection is shot in the exotic locales of Turkey, this wedding collection is about putting together subtle summer hues, regal silhouettes, and rich craftsmanship.

“Mahira has been special for Diva’ni, as last year she walked the “Bagh-e-Bahar” show, our launch show in Pakistan and this year she plays our muse for “The Ivory Kiss – Limited Edition”. The campaign puts focus on traveling in style, as the weddings today are no more just a ceremony; they are an extended weekend getaway, a special moment with friends and family and a bunch of memories at a perfect destination”

The brand believes in,

“If the “Destination Weddings” have become so much fun, why should your wardrobe lack behind? Ditch those heavy dupattas, say “bye” to the age-old cholis, team up a slit shirt with your lehenga or a jewelled crop top on your D-Day. Put on that perfect fringe dress for your cocktail and a fusion one piece for your reception. Keep it fun, Keep it fuss-free! Keep it as you like it and as Diva’ni wants you to be”

Lastly, Diva’ni offers 360-degree bridal couture services. The clients can book an appointment at their flagship stores in New Delhi and Lahore with the designer; following which our style team gets into an in-depth knowledge of the events, the art, the décor, and the theme- to then suggest the rightful outfit, coupled with hair, makeup and jewellery options. These services also extend to designing a complete occasion wear wardrobes for the clients as per their needs and budgets. You can also place an order online through the website and the customer relations team can offer assistance through personal messaging, emails and video calls. Depending on the ensemble, it is recommended for the client to take between 30-120 days of production period in consideration. Diva’ni provides the best customer service possible to enhance not just your special day but the journey towards it as well.

We will be publishing another article on the brand soon.

Stay tuned and sign up for the newsletter to be the first to read it all. Let us know in the comments below about your thoughts for the amazing collection presented by Diva’ni.